Apologies for not posting this sooner, but Lisa and I have had some amazing life changing events and milestones over the past two weeks.

Claire Miller over at the New York Times wrote "Ad Shift Throws Blogs a Business Lifeline" on September 13th. Thanks to many of you for sending over such nice notes, it's good to know that the NY Times is still wildly read.

The article opened:

Lisa Sugar began blogging about celebrity gossip in her spare time four years ago. Now she and her husband, Brian, have a little media empire called, sensibly enough, Sugar Inc., with 12 blogs, 11 million readers a month and advertisers like Chanel and Sony.

I respect the hell out of what Lisa, Krista, Molly and the rest of the editorial team at Sugar do, day in and day out:

“It’s actually really hard creating compelling content that brings an audience,” Mr. Sugar said.

We also have been very fortunate to have world class investors:

“Perpetual movement is the essence of survival and prosperity online,” said Michael Moritz, the Sequoia investor who backed Google, Yahoo and Sugar. “If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.”

Read "Ad Shift Throws Blogs a Business Lifeline" over at nytimes.com.

Now back to burping...